Sales
“The follow-up after buying my RAV4 was incredible. They actually asked how the delivery went and fixed a small scratch I mentioned within 24 hours.”
- Sarah M.
// Automotive Experience Platform
Every Deal Should Build Your Reputation
Demeterrr gives auto dealers a live operating system for customer feedback: capture insight after every sale and service visit, recover unhappy buyers before CSI scores drop, and convert satisfied customers into 5-star reviews across every rooftop.
New & Used DealershipsService DepartmentsMulti-Rooftop GroupsCertified Pre-Owned
// Industry Insight
Key Metric
95%
of car buyers read online reviews before visiting a dealership.
95%ofcarbuyersusedigitalsourcesduringtheirpurchasejourney,makingyouronlinepresencetheirfirstimpressionofyourdealership.
Source: Cox Automotive 2024 Car Buyer Journey Study.
// Key Benchmarks
The Numbers That Move the Needle
<30m
Detractor Alert SLA
Surface unhappy buyers to the right manager while same-day recovery is still possible.
2h
Post-Delivery Survey Window
Capture feedback while the handshake, walkaround, and finance experience are still fresh.
90%
Use Dealer Reviews
90% of car buyers use dealership reviews when shopping. Automate review requests after every positive interaction to build volume.
45%+
SMS Survey Response
SMS surveys consistently outperform email-only programs, with well-timed texts achieving 45%+ completion rates.
// What Top Dealers Run
One system for sales, service, and reputation
01
Sales & Delivery Intelligence
Track satisfaction by salesperson, finance office, and delivery process so managers see exactly where deals go sideways.
Outcome
Identify friction in the buying journey before it shows up in manufacturer CSI surveys.
02
Service Lane Recovery
Tag feedback by advisor, technician, wait time, and repair category to catch repeat complaints early.
Outcome
Turn service visits from cost centers into loyalty-building touchpoints.
03
Reputation & Review Engine
Automatically route promoters to Google and Facebook while keeping detractors internal for resolution.
Outcome
Build a steady stream of authentic reviews without burdening your BDC team.
// Dealership Journey
Capture feedback at the moments that define loyalty and lifetime value
01
Vehicle Purchase
Survey buyers 2 hours after delivery to capture the full sales, finance, and handover experience.
02
First Service Visit
Measure advisor communication, wait-time accuracy, and repair transparency to benchmark service quality.
03
Warranty & Recall
Track satisfaction during warranty claims and recall visits where trust is most fragile.
04
Lease Return & Trade-In
Capture feedback at the end of the ownership cycle to protect the relationship for the next purchase.
// Experience Orchestration
A closed-loop workflow, from test drive to leadership insight.
Built for dealerships that need consistent follow-up across sales, service, and BDC. The workflow below stays pinned while you scroll.
Capture
Step 01Trigger surveys automatically after vehicle delivery, service completion, or parts pickup with channel-specific timing rules.
SMS-first with email fallback for non-responders
Rules by department, advisor, and visit type
CRM integration triggers via Zapier or API, no manual lists
// Where Dealership Experience Breaks
Most dealers have sales. The gap is keeping them.
80%
of customers switch brands after a poor experience
Manufacturer CSI arrives too late
OEM satisfaction surveys reach buyers weeks after delivery. By the time scores drop, the relationship is already damaged and recovery costs multiply.
The Fix
Survey within 2 hours of delivery and service completion to detect and resolve issues the same day.
54%
more revenue for businesses with above-average review counts
Reviews are won or lost at the service lane
Most dealerships focus review generation on sales, but 70% of customer touchpoints happen in service where satisfaction is harder to control.
The Fix
Automate review requests after every positive service interaction to build volume where it matters most.
96%
of unhappy customers never complain directly
Silent defection kills fixed ops retention
Customers who leave the service lane unhappy rarely tell the advisor. They simply book their next appointment at a competitor or independent shop.
The Fix
Capture structured feedback after every RO close so advisors and managers see problems before customers leave.
// The Transformation
What 6 Months Looks Like
Before demeterrr
Metro Honda
3.4
22 public reviews
5 star
4 star
3 star
2 star
1 star
After 6 months
Metro Honda
4.7
189 public reviews
5 star
4 star
3 star
2 star
1 star
// What Customers Say
Reviews That Build Trust
Service
“I got a text right after my oil change asking about my experience. Mentioned the long wait and the service manager called me personally to apologize.”
- James K.
Sales
“Best car buying experience I've had. The dealership clearly cares about feedback. They reached out before I even thought to leave a review.”
- Michelle T.
Service
“Appreciate that they follow up after every visit. The advisor knew about my last complaint before I even mentioned it. That's real customer service.”
- Robert P.
Sales
“After a rocky finance experience, the GM reached out within an hour to make things right. Turns out they have a system that flags issues immediately.”
- Linda G.
Service
“I normally hate dealership service departments but this one actually listens. They fixed a recurring issue after I mentioned it in their survey.”
- Carlos D.
Sales
“The follow-up after buying my RAV4 was incredible. They actually asked how the delivery went and fixed a small scratch I mentioned within 24 hours.”
- Sarah M.
Service
“I got a text right after my oil change asking about my experience. Mentioned the long wait and the service manager called me personally to apologize.”
- James K.
Sales
“Best car buying experience I've had. The dealership clearly cares about feedback. They reached out before I even thought to leave a review.”
- Michelle T.
Service
“Appreciate that they follow up after every visit. The advisor knew about my last complaint before I even mentioned it. That's real customer service.”
- Robert P.
Sales
“After a rocky finance experience, the GM reached out within an hour to make things right. Turns out they have a system that flags issues immediately.”
- Linda G.
Service
“I normally hate dealership service departments but this one actually listens. They fixed a recurring issue after I mentioned it in their survey.”
- Carlos D.
// Survey Formats
Every touchpoint covered
Post-Delivery NPSService RO Follow-UpParts Pickup Check-InWarranty Claim SurveyLease Return FeedbackTest Drive Follow-UpBDC Appointment RatingRecall Visit Survey
// Works With Your Stack
Connects to the tools your dealership already uses
CDK GlobalReynolds & ReynoldsDealerSocketTekionGoogle BusinessFacebook ReviewsSalesforceHubSpot
Ready to transform your
dealership experience?
Join dealerships already using demeterrr to capture feedback, boost CSI scores, and build a 5-star reputation, all on autopilot.