// Hotel & Hospitality Experience

Turn Every Stay Into Loyalty And 5-Star Reviews

The guest experience platform built for hotels and hospitality. Collect feedback via SMS or email after checkout, recover unhappy guests before they post a bad review, and turn every great stay into online reputation growth.

Boutique HotelsResorts & SpasB&Bs & InnsHotel Chains
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// Industry Insight

Key Metric

81%

of travelers read reviews before booking a hotel.

81%oftravelersalwaysorfrequentlyreadreviewsbeforebookingahotel.Youronlinereputationisthefirstimpressionmostguestssee.

Source: TripAdvisor / Ipsos MORI (2019)

// Hospitality Benchmarks

The Numbers That Drive Bookings

81%

Read Reviews Before Booking

Travelers consistently read reviews before choosing a hotel. Your online reputation is the first impression most guests get.

TripAdvisor / Ipsos MORI (2019)

1 in 26

Unhappy Guests Actually Complain

For every guest who speaks up, 25 others leave silently. Automated post-stay surveys catch the ones your front desk never hears from.

Lee Resources / TARP Research

5-9%

Revenue Lift Per Star Gained

A one-star improvement drives measurably higher revenue. Properties with 50+ reviews consistently outperform those with fewer.

Harvard Business School (Luca, 2011)

86%

Skip Deals With Bad Reviews

Travelers will pass on a good price if the reviews are poor or unanswered. Responding to every review, positive and negative, is non-negotiable.

Industry research

// Guest Journey Moments

Capture feedback at the moments that shape rebooking and reputation

Guest Signal

Check-Out Complete

Send a short feedback survey via SMS or email 1-2 hours after checkout while the stay experience is fresh and specific.

Guest Signal

Room Service & Dining

Capture satisfaction after in-room dining, restaurant visits, or bar service to catch quality issues before they repeat.

Guest Signal

Spa & Amenity Use

Measure satisfaction with pool, spa, fitness center, and concierge services, the touchpoints that drive rebooking and word-of-mouth.

Guest Signal

Issue Resolution

After resolving a complaint (room change, billing fix, maintenance), follow up to confirm the guest feels heard and satisfied.

// Guest Experience Orchestration

A closed-loop workflow your hotel teams can run every day

Active Module

01

Capture

Send personalized surveys via SMS or email 1-2 hours after checkout, when the stay is still fresh and response rates are highest.

SMS-first or email-first by guest preference
High completion rates with well-timed SMS and email delivery
Quiet-hour controls and channel preferences

Event

Guest checks out -> Survey sent in 90 minutes

Outcome

Score and comment captured and tagged automatically

// Employee Experience

Your staff is the stay, give them the feedback they need to excel

Share Guest Feedback With Staff

Route compliments to housekeeping, front desk, and concierge. Share critical feedback so teams can improve. Per-employee reports make performance reviews concrete.

63% stay longerwhen regularly recognized (SurveyMonkey)

Anonymous Staff Surveys

Your team will share honest opinions when responses are anonymous. Surface internal friction, scheduling, workload, management, before it affects guest service.

83% valuereceiving feedback, positive or critical (Officevibe)

Per-Employee Performance Reports

Know what guests think about each team member across every property. Link guest satisfaction to individual staff performance for data-driven evaluations.

By propertytrack performance across locations

// Online Reputation

More positive reviews, higher search rankings, more direct bookings

Automated Review Requests

Every satisfied guest who completes a survey is automatically invited to leave a Google review. Reputation growth runs on autopilot without burdening front-desk staff.

AI-Powered Review Responses

Respond to every review with personalized, professional replies generated by AI. Save hours of writing while maintaining a warm, hospitality-grade brand voice.

Reputation Monitoring & Reports

Monthly reports track review volume, average rating, and sentiment by property. Spot trends early and adjust operations before problems compound across locations.

Proactive Review Management

See all unanswered Google reviews in one dashboard. Respond directly from the platform so nothing slips through across locations.

Where Guest Experience
Usually Breaks

Most hotels already collect feedback. The gap is acting on it fast enough to save the guest, and the review.

Feedback Arrives Too Late

When survey requests go out days after checkout, response rates drop and you lose the chance to recover while the guest still cares.

Send surveys 1-2 hours post-checkout via SMS or email for accurate, actionable feedback.

Unhappy Guests Stay Silent

96% of dissatisfied guests never complain to staff. They just leave a bad review on TripAdvisor or Google and never rebook.

Automated surveys catch the silent majority. Real-time alerts route concerns to the right department instantly.

Reviews Grow Slowly Without A System

Asking for reviews at the front desk is inconsistent and depends on individual staff. Your online reputation stalls.

Route every satisfied guest into a review invitation flow automatically. Respond to every review with AI.

// 6-Month Snapshot

What Guest Follow-Up Looks Like

Before demeterrr rollout

Lakeshore Hotel

3.9

42 public reviews

5 star
4 star
3 star
2 star
1 star

After 6 months live

Lakeshore Hotel

4.8

226 public reviews

5 star
4 star
3 star
2 star
1 star

// Guest Voice

Guest feedback that drives operational excellence

Boutique Hotel

Got a text right after checkout. Mentioned the noisy AC, they called within an hour and offered a discount on my next stay.

Guest A

City Resort

Check-in was seamless, the room was spotless, and the concierge remembered my preferences from last time.

Guest B

Beachfront Inn

Beautiful property. Pool towels ran out one afternoon, but staff followed up the next morning and made it right.

Guest C

Business Hotel

The survey was quick and the hotel actually acted on my feedback about the breakfast options. Impressed.

Guest D

Luxury Resort

Spa was incredible. They followed up the same day to make sure everything met expectations. Left a 5-star review immediately.

Guest E

Mountain Lodge

Every detail was handled. The follow-up text after checkout felt personal, not automated. Will definitely rebook.

Guest F

Boutique Hotel

Got a text right after checkout. Mentioned the noisy AC, they called within an hour and offered a discount on my next stay.

Guest A

City Resort

Check-in was seamless, the room was spotless, and the concierge remembered my preferences from last time.

Guest B

Beachfront Inn

Beautiful property. Pool towels ran out one afternoon, but staff followed up the next morning and made it right.

Guest C

Business Hotel

The survey was quick and the hotel actually acted on my feedback about the breakfast options. Impressed.

Guest D

Luxury Resort

Spa was incredible. They followed up the same day to make sure everything met expectations. Left a 5-star review immediately.

Guest E

Mountain Lodge

Every detail was handled. The follow-up text after checkout felt personal, not automated. Will definitely rebook.

Guest F

// Property Types

Built for every type of hospitality property

Boutique Hotels
Resort & Spa Hotels
B&Bs & Inns
Business Hotels
Extended Stay Properties
Airport Hotels
Vacation Rentals
Hotel Chains
Convention Hotels
Luxury Hotels
Eco-Lodges & Retreats
Hostels & Budget Stay

// Integrations

Connect with the tools your hotel team already uses

HubSpotSalesforceQuickBooksZapierGoogle Business ProfileCloudbedsPipedriveCustom API

Ready to turn guest feedback into
more bookings and better reviews?

Automate post-checkout feedback, recover unhappy guests before they leave bad reviews, and turn every great stay into reputation growth, across all your properties.

Great guest experience should be operational, not accidental.Great guest experience should be operational, not accidental.Great guest experience should be operational, not accidental.Great guest experience should be operational, not accidental.

From checkout to review, demeterrr gives hotel teams one workflow for collecting feedback, recovering concerns, and growing online reputation.