80%
of customers have switched brands because of a poor customer experience.
Qualtrics / ServiceNow (2021)
// B2B Customer Satisfaction Platform
Client Retention Starts With Listening
Demeterrr gives B2B companies a closed-loop system for client satisfaction: collect feedback at every touchpoint, recover at-risk accounts before renewal, and convert promoters into public advocates that drive new business.
Agencies & ConsultanciesProfessional ServicesSaaS & Tech CompaniesManaged Service Providers
Account Health Overview
Live71
Portfolio NPS
94%
Retention Rate
2.1h
Avg Response
127
Reviews YTD
Enterprise account flagged: NPS dropped 40pts
QBR survey: 3 detractors need follow-up
Renewal risk: Acme Corp, no feedback in 90 days
At-Risk Accounts
4
Referral Ready
38
// The Silent Churn Problem
Key Metric
96%
of unhappy clients never complain directly.
96%ofdissatisfiedclientsnevertellyoudirectly.Theysimplyleaveatrenewal,andyouneverlearnwhy.
Source: 1Financial Training Services / industry research.
// Why B2B Satisfaction Matters
The numbers behind client retention and growth in B2B
49%
of consumers trust online reviews as much as personal recommendations from friends and family.
BrightLocal Consumer Review Survey (2024)
54%
more revenue for businesses with above-average review counts across all platforms.
Womply / Search Engine Land (2019)
// B2B Benchmarks
Operational benchmarks for feedback programs that protect revenue.
<2h
Account Alert SLA
Route critical account feedback to the responsible CSM or account manager while resolution is still simple and the relationship is recoverable.
24h
Post-Interaction Survey
Collect feedback after project milestones, support tickets, and quarterly reviews while the interaction context is still fresh.
5-9%
Revenue Lift Per Star
Each additional review star drives 5-9% more revenue (Harvard Business School). Automate review requests from promoters.
21%
Higher Profitability
Highly engaged business units achieve 21% greater profitability (Gallup). Feedback loops keep both clients and teams engaged.
// What High-Performing B2B Companies Run
One operating system for client satisfaction, team performance, and reputation growth
Strong client experience programs connect feedback to account health, team coaching, and public reputation, not just satisfaction scores.
Client Satisfaction Intelligence
Track NPS, CSAT, and CES by account, project type, service line, and team member to see exactly where client experience excels or breaks down.
Identify at-risk accounts before renewal conversations and address friction patterns across your portfolio.
Employee Performance & Coaching
Surface individual and team-level feedback so managers can coach on specific client interactions, not generic metrics.
Turn client comments into actionable coaching moments that improve service quality across every engagement.
Reputation & Review Engine
Automatically route promoters to Google, G2, Clutch, or industry-specific review platforms while keeping detractors internal for resolution.
Grow review volume and average rating without burdening your delivery team with manual asks.
// Client Journey
Capture feedback at the moments that define retention and advocacy
Touchpoint
Onboarding Complete
Measure first impressions after kickoff and onboarding to catch misalignment before it compounds into dissatisfaction.
Touchpoint
Project Milestone
Collect feedback at key delivery checkpoints so teams can course-correct mid-engagement instead of waiting for post-mortems.
Touchpoint
Support Ticket Resolved
Gauge satisfaction after every support interaction to ensure response quality matches the relationship expectations.
Touchpoint
Quarterly Business Review
Capture sentiment after QBRs when strategic alignment and renewal intent are top of mind for your client stakeholders.
// Experience Orchestration
A closed-loop workflow for every account and engagement
Active Module
01Capture
Collect feedback across email, SMS, and embedded survey links with smart timing tied to your CRM events and project milestones.
Trigger surveys from CRM events, support tickets, or project status changes
Multi-channel delivery: email-first with SMS fallback for key accounts
Throttle rules to prevent survey fatigue across long-term relationships
Event
Project milestone marked complete → Satisfaction survey sent within 24 hours
Outcome
NPS score, verbatim comment, and service tags captured per account
Where B2B Relationships
Quietly Break Down
Most B2B companies measure satisfaction annually. The real gap is continuous listening and acting fast enough to prevent silent churn.
Silent Churn Signals
B2B clients rarely complain directly. By the time dissatisfaction surfaces, the renewal decision is already made.
Proactive satisfaction checks at every milestone catch drift early and give your team time to recover.
Inconsistent Service Quality
Different teams and account managers deliver different experiences, eroding trust in your brand promise.
Standardize feedback collection and recovery workflows while preserving individual accountability.
Reviews Left to Chance
Your happiest clients never leave reviews because nobody asks. Meanwhile, the occasional detractor dominates your public profile.
Automated promoter-to-review routing builds a steady stream of authentic social proof.
// 12-Month Snapshot
What Proactive Client Listening Looks Like
Before demeterrr rollout
Apex Consulting Group
Portfolio NPS22
Public Reviews14
Client Retention78%
Avg Issue Response4.2 days
After 12 months live
Apex Consulting Group
Portfolio NPS71
Public Reviews127
Client Retention96%
Avg Issue Response2.1 hours
// Client Voice
Client feedback that drives retention and growth
Marketing Agency
“We finally have visibility into which accounts are at risk before renewal season. The automated alerts changed how our CSMs prioritize their weeks.”
- VP Operations
IT Consulting Firm
“Our Google review count tripled in four months without anyone on the team having to manually ask a single client.”
- Managing Partner
SaaS Company
“The feedback loop from project delivery to team coaching used to take months. Now it happens in real time.”
- Client Success Director
Accounting Firm
“Employee feedback surveys helped us identify burnout patterns before they affected client service quality.”
- Operations Manager
Recruitment Agency
“We went from guessing about client satisfaction to having data that drives every strategic conversation.”
- CEO
Managed Services Provider
“The difference between hoping clients are happy and knowing they are, that is what this platform delivers.”
- Service Delivery Lead
Marketing Agency
“We finally have visibility into which accounts are at risk before renewal season. The automated alerts changed how our CSMs prioritize their weeks.”
- VP Operations
IT Consulting Firm
“Our Google review count tripled in four months without anyone on the team having to manually ask a single client.”
- Managing Partner
SaaS Company
“The feedback loop from project delivery to team coaching used to take months. Now it happens in real time.”
- Client Success Director
Accounting Firm
“Employee feedback surveys helped us identify burnout patterns before they affected client service quality.”
- Operations Manager
Recruitment Agency
“We went from guessing about client satisfaction to having data that drives every strategic conversation.”
- CEO
Managed Services Provider
“The difference between hoping clients are happy and knowing they are, that is what this platform delivers.”
- Service Delivery Lead
// B2B Verticals
Built for service businesses managing long-term client relationships
Marketing & Creative Agencies
IT Consulting & MSPs
Accounting & Financial Services
Legal & Professional Firms
SaaS & Technology Companies
HR & Recruitment Agencies
Engineering & Architecture
Business Process Outsourcing
// Integrations
Connect with the CRM, support, and billing tools your team already uses
HubSpotSalesforceQuickBooksZapierGoogle Business ProfilePipedriveIntercomCustom API
Ready to turn client feedback into a
retention and growth engine?
Capture feedback after every interaction, recover at-risk accounts before renewal, and give every team a shared operating model for stronger client relationships.