InputKit Alternative: Why Canadian SMBs Are Switching to demeterrr
InputKit helped define feedback for Quebec businesses. But opaque pricing, limited review management, and a closed ecosystem have many teams looking elsewhere. Here is an honest, feature-by-feature comparison.

If you run a service business in Canada, especially in Quebec, you have probably heard of InputKit. They have been a familiar name in NPS surveys and customer feedback for the Canadian market for years.
But as your business grows, questions emerge. Why is the pricing not clearly published? Why does switching require annual commitments? Could you get comparable features at a lower price point? Is there a platform with a wider integration ecosystem?
These are the questions that lead people to search for "InputKit alternative." We build demeterrr, so yes, we have a perspective. But we will be straightforward about where InputKit is strong, where it falls short, and what makes demeterrr a different kind of platform.
This comparison is based on publicly available information, user reviews on platforms like G2 and Capterra, and our own product knowledge. We are not here to trash-talk a fellow Canadian company. We are here to help you make an informed choice.
Quick Comparison: InputKit vs demeterrr
| Feature | InputKit | demeterrr |
|---|---|---|
| NPS Surveys | Yes | Yes |
| CSAT Surveys | Yes | Yes |
| CES Surveys | Yes | Yes |
| Google Review Routing | Yes | Yes, automated |
| SMS Campaigns | Yes | Included in Pro+ |
| Email Campaigns | Yes | Yes |
| Bilingual FR/EN | Yes | Yes, native |
| AI Response Suggestions | Yes | Yes (surveys + reviews) |
| Automated Sequences | Basic | Full multi-step |
| HubSpot Integration | Yes | Full OAuth |
| Salesforce Integration | Yes | Full OAuth |
| API Access | REST API | Pro and Business plans |
| Transparent Pricing | No (quote-based) | Yes, public |
| Trial Available | No | 7-day trial |
| Contract Required | Annual | No |
Feature-by-Feature: What You Get With Each Platform
Survey Capabilities
InputKit built its reputation on customer feedback surveys. They support NPS, CSAT, and CES metrics, with decent response collection and score tracking. Their claimed SMS response rate of 57% is strong. If your needs center on survey collection and score monitoring, InputKit is a capable platform.
demeterrr supports NPS, CSAT, and CES surveys with flexible question types, employee-based filtering, and custom branding. Surveys can be sent via email or SMS, and results feed directly into automated follow-up sequences. The key difference is what happens after the survey: demeterrr routes promoters to Google reviews, flags detractors for recovery, and triggers follow-ups automatically.
Review Management
InputKit does offer review generation features. They can automatically request Google reviews from satisfied customers and provide an AI-powered response generator for online reviews. This is a solid feature set for basic review management.
Where demeterrr differs is in the tight integration between surveys and reviews. The workflow is seamless: a survey response triggers automatic routing based on the score. Promoters get directed to Google, detractors trigger private recovery alerts, and everything flows through configurable multi-step sequences. demeterrr also syncs all your Google reviews into one dashboard for monitoring, trend tracking, and AI-assisted responses.
Bilingual Support
Both platforms support French and English, which is non-negotiable for Canadian businesses. InputKit, being Quebec-based, naturally serves French-speaking clients well.
demeterrr is built natively bilingual from the ground up. Every survey, email template, SMS message, and dashboard interface works seamlessly in both Canadian French and English. Help center articles are available in both languages (91 EN and 91 FR articles). For businesses operating across Quebec and the rest of Canada, the bilingual experience is consistent and complete.
Automation and Sequences
InputKit offers basic automated follow-ups after survey responses. The automation is functional but limited in scope. You can trigger a follow-up based on a score threshold, but multi-step sequences with branching logic, delays, and channel switching are not part of the platform.
demeterrr offers full multi-step automated sequences. You can build workflows that combine email and SMS across multiple steps, with configurable delays, score-based routing, and automatic escalation. A typical sequence might send a survey by email, follow up by SMS if no response after 48 hours, route promoters to Google, and alert a manager for detractor recovery.
Integrations
InputKit offers a solid set of integrations including Salesforce, HubSpot, Pipedrive, Zapier, QuickBooks, Xero, Shopify, and Stripe, plus several industry-specific connectors for dental and medical software. They also provide a REST API for custom connections. For many Canadian businesses, this covers the essentials.
demeterrr offers 27 production-ready integrations, covering a wider range of CRM, e-commerce, and business tools. Beyond the overlap (HubSpot, Salesforce, Pipedrive, Shopify, QuickBooks, Zapier), demeterrr adds Square, Zoho, Intercom, Clio, Mindbody, Clover, and more. All CRM integrations use full OAuth authentication.
Reporting and Analytics
InputKit provides basic NPS tracking and score visualization. You can see your NPS over time and filter by location or employee. The reporting is adequate for simple NPS monitoring but lacks the depth needed for operational decision-making.
demeterrr's reporting suite includes overview dashboards, advanced reports with drill-down, ROI analysis, sending performance, employee attribution, verbatim analysis, and Google Business Profile metrics. Reports can be filtered by location, department, employee, survey type, and time period. Saved report configurations make recurring analysis efficient.
Pricing: The Elephant in the Room
InputKit does not publish pricing on their website. To get a quote, you need to book a demo call. Custom quotes are typical, and pricing varies by feature set and location count. Annual commitments are standard.
This opacity makes it difficult to evaluate ROI before committing time to a sales process. For small business owners running on tight margins, the inability to compare costs upfront is a real barrier.
demeterrr Pricing (Published, No Sales Call Required)
- Starter: $55.99/mo, 500 surveys/month, email delivery, 3 users, NPS/CSAT/CES, advanced analytics
- Starter: $55.99/mo CAD, 500 surveys, email delivery, 3 users, advanced analytics, CSV import
- Pro: $114.99/mo CAD, unlimited surveys, 200 SMS included, 10 users, reputation management, AI review responses, automated sequences, API access
- Business: $204.99/mo CAD, unlimited everything, 500 SMS, unlimited users, multi-location, white-label, full API, dedicated support
All plans: no annual contract required. Cancel anytime. Annual billing saves ~8% (one month free). SMS included in Pro and Business plans.
At demeterrr's Starter plan ($55.99/mo), you already get surveys, analytics, and CSV import. At Pro ($114.99/mo), you add review management, AI responses, automated sequences, and API access. All with no annual commitment required and full pricing transparency.
5 Reasons Canadian SMBs Are Switching From InputKit to demeterrr
We hear from businesses switching from InputKit regularly. Here are the most common reasons they cite.
1. Transparent Pricing You Can See Before a Sales Call
Small business owners value their time. Being able to visit a pricing page, compare plans, and make a decision without scheduling a demo is not a luxury. It is a basic expectation in 2026. demeterrr publishes every plan, every feature, and every price publicly. You know exactly what you will pay before you sign up.
2. Lower Price for More Features
InputKit requires a sales call to learn pricing, and annual contracts are standard. demeterrr's Pro plan at $114.99/mo includes surveys, review management, AI responses, 200 SMS, automated sequences, and API access, with no annual commitment. The Starter plan at $55.99/mo covers core survey and analytics needs. You know exactly what you pay before signing up.
3. Wider Integration Ecosystem
Both platforms integrate with major CRMs like HubSpot and Salesforce. But demeterrr offers 27 production-ready integrations compared to InputKit's roughly 15-20. If your stack includes Square, Zoho, Intercom, Mindbody, or Clio, demeterrr has native connectors that InputKit does not.
4. Full Closed-Loop Recovery Workflow
Both platforms can collect feedback and route promoters to reviews. What sets demeterrr apart is the complete closed-loop system: multi-step automated sequences with score-based routing, detractor alerts with priority-based callback assignment, employee attribution, and recovery rate tracking. The entire journey from survey to resolution is tracked and measurable.
5. No Annual Contract Lock-In
InputKit typically requires annual commitments. demeterrr offers month-to-month billing on every plan. If the tool works, you stay. If it does not, you leave. That confidence in product quality means we do not need contracts to keep customers.
How to Switch: Migration Is Easier Than You Think
Switching feedback tools sounds intimidating, but the process is straightforward. Most teams are fully operational on demeterrr within a single business day.
Step 1: Export Your Contacts
Export your contact list from InputKit as a CSV file. Include names, emails, phone numbers, and any custom fields you use.
Step 2: Import Into demeterrr
Use demeterrr's CSV import to bring your contacts in. Custom fields are supported, and duplicates are handled automatically.
Step 3: Set Up Your Surveys
Recreate your surveys using demeterrr's survey builder. NPS, CSAT, and CES templates are available to accelerate setup. Add your branding, logo, and colors.
Step 4: Configure Your Sequences
Build your automated sequences: survey sends, follow-ups, reminders, and review routing. Set score thresholds for promoter routing and detractor alerts.
Step 5: Connect Your Integrations
Link your CRM, Google Business Profile, and any other tools. OAuth connections take minutes, not days.
Total migration time: most teams complete the switch in 2-4 hours. No data is lost, and your historical NPS scores can be manually referenced during the transition period.
Frequently Asked Questions
Is demeterrr really bilingual like InputKit?
Yes. demeterrr is natively bilingual in Canadian French and English. Every survey, email, SMS, dashboard page, and help article is available in both languages. We use proper Quebec French conventions, not machine translation.
Can I import my contacts from InputKit?
Yes. Export your InputKit contacts as a CSV file and import them directly into demeterrr. The import process handles custom fields, deduplication, and organization mapping.
Does demeterrr offer a trial?
Yes. Every plan includes a 7-day trial with full access to all features. No credit card required. Choose the plan that fits when you are ready.
How long does it take to switch from InputKit to demeterrr?
Most teams complete the migration in 2-4 hours. The process involves exporting contacts, importing them, recreating surveys (templates help), and setting up sequences. You can run both platforms in parallel during the transition if needed.
Does demeterrr support multi-location businesses?
Yes. The Business plan ($204.99/mo CAD) includes full multi-location support with per-location reporting, employee attribution, and centralized management. Each location can have its own surveys, sequences, and review management.
Sources & References
- InputKit Company Profile and User Reviews - G2
- InputKit Reviews and Pricing Information - Capterra
- SMS Survey Response Rate Benchmarks - VividSurvey
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