Sendings Report

The top of the report shows aggregate delivery statistics:

A breakdown of all sendings by their current status. This tells you at a glance what percentage of your outreach is reaching customers versus failing or still in queue.

Watch the failed rate closely. If it's climbing, it usually points to one of these issues:

• Stale contact data - Email addresses or phone numbers that are no longer valid
• SMS delivery problems - Carrier filtering, invalid formats, or insufficient SMS credits
• Email reputation issues - Your sending domain may need SPF/DKIM verification

See the split between email and SMS sendings. This helps you understand which channel your organization relies on most and whether the balance matches your strategy.

If you're sending mostly via email but your response rates are low, consider shifting more volume to SMS (which typically has higher open rates but costs more per message).

A 12-month bar chart showing sending volume by month. Use this to spot trends:

• Seasonal patterns - Do you send more during certain business cycles?
• Growth trends - Is your survey program expanding month over month?
• Anomalies - A sudden drop may indicate a sequence was paused or contacts weren't being added

A table showing send counts and completion rates for each sequence. This is especially valuable for identifying which automations are performing well and which need attention.

Look for sequences with a high send count but low completion rate. This may indicate that the sequence's timing, messaging, or targeting needs adjustment.

Use the sequence filter dropdown to isolate delivery data for a single automation. This lets you evaluate one sequence's performance without noise from the rest of your sending activity.

Switch between all-time and monthly views. Monthly views are best for trend analysis, while all-time gives you the complete picture.

The Sendings report supports multi-sheet Excel export including:

• Summary sheet - Aggregate totals and rates
• Monthly breakdown - Volume by month
• Sequence breakdown - Per-sequence send and completion counts

Use exports for stakeholder reporting, quarterly reviews, or to feed data into external analytics tools.

A failed rate above 5% is a warning sign. Investigate by channel:

• Email failures: Check for bounced addresses, blocked domains, or missing SPF/DKIM records
• SMS failures: Verify phone number formats, check SMS credit balance, look for carrier rejections

Clean your contact list by removing or updating contacts with repeated delivery failures.

If a sequence shows many sends but few completions, check:

• Reminder settings: Are reminders enabled? How many?
• Survey length: Long surveys have lower completion rates
• Timing: Are surveys arriving at inconvenient times?
• Channel: SMS surveys typically complete faster than email

If monthly volume drops unexpectedly:

• Check if any active sequences were paused
• Verify that new contacts are still being added to the system
• Look for integration sync issues if contacts come from a CRM

Review the Sendings report weekly alongside your Response report. Delivery metrics without response context only tell half the story. A high delivery rate means nothing if those delivered surveys aren't being completed.

Compare your channel mix with response rates before making strategic changes. Email may have a lower response rate than SMS, but it's free. SMS has higher engagement but consumes your monthly SMS allocation.

For real-time delivery tracking on individual sends, see Delivery Tracking.

For the big picture on all report tabs, see Reports Overview.

For comparing delivery performance across locations, see Advanced Comparison Report.