// Reviews & Reputation

Review Requests

Create and track review request campaigns sent by email or SMS

1 min read
Updated March 18, 2026
reviewsrequestsemailsmsconversion

Review Requests helps you send direct asks for public reviews and track conversion status.

01

Open the Request View

  1. Go to Reviews.
  2. Select Review Requests.
02

Create a Request

  1. Click Create Request.
  2. Select contact and platform.
  3. Choose channel (email, sms, or auto).
  4. Submit.

auto prefers email when available, then falls back to SMS if phone is valid.

03

Status Lifecycle

Requests move through statuses such as:

  • pending
  • sent
  • clicked
  • completed

Stats include click rate and completion rate.

04

Delivery Rules

  • Requests will not send to unsubscribed contacts.
  • Contacts must have a valid channel for the selected send mode.
05

Campaign Best Practices

  • prioritize contacts with recent positive survey outcomes
  • keep request timing close to service completion
  • avoid repeated asks in short windows to reduce fatigue
06

Monitoring Pattern

Track request funnels weekly:

  1. sent volume
  2. click rate
  3. completion rate

If click is high but completion is low, review landing and platform flow quality.

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