// Reports & Analytics

Reviews Report

Track review-request conversion, location performance, and monthly trend data

1 min read
Updated March 18, 2026
reportsreviewsreputationconversion

The Reviews report focuses on review request performance and conversion outcomes by location and time.

01

Core Metrics

  • Total review requests
  • Completed review requests
  • Conversion rate
  • Location-level conversion breakdown
  • Monthly request/completion evolution
02

Open the Report

  1. Go to Reports.
  2. Select the Reviews tab.

You will see high-level cards and detailed per-location sections.

03

Google Business Profile Reach Block

If GBP is connected, the report also displays 30-day:

  • Impressions
  • Engagements
  • Engagement rate

If GBP is not connected or no locations are mapped, the report shows setup guidance.

04

Per-Location Review Performance

Use this section to find:

  • High-volume locations with low conversion
  • Locations with no googlePlaceId or mapping issues
  • Prioritization targets for team coaching
05

Action Framework

When conversion is low:

  1. verify request timing and channel mix
  2. compare high-performing locations for process differences
  3. adjust request copy and follow-up cadence
  4. re-measure in the next monthly window

Track trend direction, not single-day spikes, before making broad policy changes.

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