Reviews Report
Track review-request conversion, location performance, and monthly trend data
The Reviews report focuses on review request performance and conversion outcomes by location and time.
Core Metrics
- Total review requests
- Completed review requests
- Conversion rate
- Location-level conversion breakdown
- Monthly request/completion evolution
Open the Report
- Go to Reports.
- Select the Reviews tab.
You will see high-level cards and detailed per-location sections.
Google Business Profile Reach Block
If GBP is connected, the report also displays 30-day:
- Impressions
- Engagements
- Engagement rate
If GBP is not connected or no locations are mapped, the report shows setup guidance.
Per-Location Review Performance
Use this section to find:
- High-volume locations with low conversion
- Locations with no
googlePlaceIdor mapping issues - Prioritization targets for team coaching
Action Framework
When conversion is low:
- verify request timing and channel mix
- compare high-performing locations for process differences
- adjust request copy and follow-up cadence
- re-measure in the next monthly window
Track trend direction, not single-day spikes, before making broad policy changes.
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Track sending volume, delivery status, channel distribution, and sequence-level outcomes to optimize your survey delivery strategy
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Interpret NPS, CSAT, response rates, and trend cards correctly
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